Privacy Policy
Last updated: April 21, 2026
Welcome to Modern Parents (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at modernparents.apiaries.co (the “Site”).
Please read this policy carefully. If you have any questions or concerns, feel free to contact us at the details provided at the bottom of this page.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
a. Personal Data When you voluntarily contact us, subscribe to our newsletter, or leave a comment, we may collect personally identifiable information such as your name and email address.
b. Derivative Data Our servers automatically collect information when you access the Site, including your IP address, browser type, operating system, referring URLs, and pages visited. This data is used solely to maintain and improve the Site’s performance.
c. Cookies and Tracking Technologies We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
2. How We Use Your Information
We use the information we collect for the following purposes:
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To operate, maintain, and improve the Site
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To respond to your inquiries and provide customer support
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To send periodic emails if you have opted in to our newsletter
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To analyze usage patterns and enhance user experience
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To comply with applicable laws and regulations in Singapore, including the Personal Data Protection Act 2012 (PDPA)
3. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share data with trusted third-party service providers who assist us in operating our website, such as analytics platforms (e.g., Google Analytics), provided those parties agree to keep your information confidential.
We may also disclose information when required by law or to protect the rights, safety, and property of our Site, users, or the public.
4. Third-Party Links
Our Site may contain links to third-party websites, including partner sites and advertisers in the parenting and family lifestyle space. These websites have their own privacy policies, and we have no responsibility or liability for their content or activities. We encourage you to review the privacy policy of every site you visit.
5. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. When information is no longer needed, we take reasonable steps to securely delete or de-identify it.
6. Security of Your Information
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights Under Singapore’s PDPA
If you are located in Singapore, you have the right to:
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Access personal data we hold about you
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Correct any inaccurate or incomplete personal data
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Withdraw consent for the collection, use, or disclosure of your personal data at any time
To exercise any of these rights, please contact us using the information below.
8. Children’s Privacy
Our Site is designed for parents and caregivers, but is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
9. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Modern Parents
modernparents.apiaries.co
Modern Parents is a trusted resource for parents and families across Singapore, covering topics in parenting, child development, health, and modern family living.